Terms of Reference

Title: Social Media Specialist

Duration: Full-time (On-site)

Royal York Property Management is the premier property management and leasing company in Ontario, boasting an extensive portfolio of over 22,000 properties. What sets us apart is our unique offering of guaranteed rental income to landlords, ensuring peace of mind and financial stability. With a remarkable $10.1 billion in real estate assets under management, we stand as one of Canada’s largest and most reputable property management firms. Additionally, our global presence is expanding and we now service 11 locations in Europe and over 40 locations in North America.

Our commitment to innovation drives our approach to property management. Leveraging our proprietary technology, we aim to disrupt the industry and enhance processes and systems. With over 20 strategically positioned offices across North America and Europe, we provide clients with local expertise and unwavering service delivery, as all departments operate 24/7.

Job Description: We are seeking a dynamic and creative Social Media Specialist to join our team. As a Social Media Specialist, you will be responsible for developing and executing social media strategies to enhance our brand presence, engage our audience, and drive business growth. The ideal candidate is passionate about social media, has a keen understanding of various platforms, and thrives in a fast-paced environment.

Responsibilities:

• Develop and implement social media strategies to increase brand awareness, engagement, and traffic across various platforms.
• Create and curate engaging content for social media channels, including text, image, and video posts.
• Manage social media accounts and profiles, ensuring consistent branding and messaging.
• Monitor social media trends, audience preferences, and competitors’ activities to identify opportunities for growth.
• Engage with the audience by responding to comments, messages, and inquiries in a timely and professional manner.
• Analyze social media metrics and generate reports to evaluate the performance of campaigns and identify areas for improvement.
• Collaborate with cross-functional teams, including marketing, design, and product, to align social media efforts with overall business goals.
• Stay updated on industry best practices, emerging platforms, and new features to continuously optimize social media strategies.
• Conduct social media audits to assess the effectiveness of existing strategies and recommend adjustments as needed.
• Oversee social media advertising campaigns, including budget allocation, targeting, and performance tracking.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience as a social media specialist or similar role, with a strong portfolio showcasing successful campaigns.
• In-depth knowledge of social media platforms, algorithms, and best practices.
• Excellent written and verbal communication skills, with the ability to craft compelling content tailored to different audiences and platforms.
• Proficiency in social media management tools, such as Hootsuite, Buffer, or Sprout Social.
• Strong analytical skills, with the ability to interpret data, draw insights, and make data-driven decisions.
• Creative thinking and a keen eye for design, with the ability to create visually appealing content.
• Ability to multitask and prioritize tasks in a fast-paced environment.
• Strong organizational skills and attention to detail.
• Ability to work independently as well as part of a team, with excellent collaboration and interpersonal skills

Benefits:

• Flexible working hours.
• Opportunity to collaborate with a dynamic marketing team.
• Potential for growth and advancement within the company.

Compensation:

• Payment will be determined based on experience and performance.

Interested candidates should apply directly to the link attached below.

Application Link