Marketing Executive

Job Description

Lyonsdown is the publisher of Business Reporter and teiss, which are two of the leading media outlets for B2B leaders in the UK. We publish new reports weekly which are complimented by a suite of events throughout the year.

We are looking to recruit a Marketing Executive to take responsibility for marketing our events and content, leading to a sustained growth in business. If you have a few years experience and are looking to take the next step in your career, this is the perfect opportunity for you.

Key Responsibilities Include:

Events:

• Responsible for individual event marketing analysis, execution, and reporting.
• Research and find the best channels to market whilst keeping in line with industry trends.
• Source new and relevant data where necessary; ensuring our current database is kept up to date.
• Develop and maintain digital marketing activity to Members to generate additional delegate registration.
• Develop mutually beneficial relations with key influencers in the market including media partners and associations.

Content:

• Growing traffic to teiss and/or Business Reporter editorial content and maintaining an engaging membership offering with the aim of converting members to event attendees.
• Reporting on campaign successes.
• Growing traffic to Business Reporter and teiss website (through a range of sources) and converting this traffic to Membership.
• Monitoring websites through our user journeys to optimise for conversions to Membership and events attendance.

Characteristics:

• You have a minimum of 2-3 years in a B2B Marketing environment.
• You are data-driven, independent working, analytical marketer who can manage a brand, multiple campaigns and events simultaneously.
• You prize consistency in approach, analysis, and activity, using evidence and data to inform opinion and change.
• You bring your experience to develop new, reliable and effective approaches to events, content and membership marketing.
• You take responsibility and are accountable for your activity and impact.
• You communicate justify and defend your approach, campaigns, activity, and impact effectively to all internal stakeholders.
• You have a good understanding of paid marketing techniques including PPC and retargeting.
• You have experience in email marketing automation platforms.
• You are a great communicator and have great copywriting skills.
• You are familiar with different CRM systems and database manipulation.
• Desirable: Knowledge of project management systems and basic knowledge Adobe Creative Cloud suite.

If you wish to apply, please submit your CV along with a covering letter, outlining why you feel you are right for this role.

To apply for this position, please send a cover letter and CV to [email protected]

Application deadline: 26 Maj, 2021