Company Overview:

Balkans.io is a dynamic and rapidly growing business specialized in E-commerce businesses. We are committed to delivering exceptional online shopping experiences to our customers in the United States and Canada. Our team is made up of innovative, driven, and creative individuals who thrive in a fast-paced environment.

Job Description:

We are looking for a passionate Marketing Director to join our growth team. As a Marketing Director you will be at the forefront of our main e-commerce business Seal Skin Covers, leading and executing marketing strategies that drive growth, engagement, and customer loyalty. You will play a pivotal role in shaping our brand presence and market position. Your expertise in digital marketing, combined with a deep understanding of e-commerce trends, will be instrumental in scaling our business and achieving our strategic goals.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies that align with the company’s business objectives.
• Oversee digital marketing efforts, including SEO/SEM, email marketing, social media, and display advertising campaigns.
• Analyze market trends and customer insights to identify new opportunities and challenges.
• Collaborate with cross-functional teams to ensure a cohesive brand message and customer experience across all digital platforms.
• Oversee and improve our Influencer Marketing program
• Lead and mentor a team of marketing professionals, fostering a culture of innovation and continuous improvement.
• Establish and monitor key performance indicators (KPIs) to assess the effectiveness of marketing initiatives.
• Cultivate relationships with external partners, vendors, and influencers to enhance brand visibility and reach.
• Stay updated with the latest e-commerce technologies and marketing trends, continuously seeking ways to innovate and stay ahead of the competition.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is preferred.
• Minimum of 7 years of experience in marketing, with at least 3 years in a leadership rol.
• Proven track record of developing and executing successful marketing strategies.
• Strong understanding of digital marketing channels.
• Excellent analytical and problem-solving skills.
• Exceptional leadership and team management abilities.
• Outstanding communication and interpersonal skills.
• Ability to work in a fast-paced and dynamic environment.

What We Offer:

• A highly competitive salary package.

How to Apply:

Please submit your resume and a cover letter outlining your relevant experience and why you are the best fit for this role to [email protected]