Product Marketer

About gjirafatech:

The ever-evolving media landscape is disrupting the traditional business models of media and entertainment companies. In an industry that feels pressure from the tech giants to the minor players, we have made it our mission to provide solutions that make navigating this landscape easier. By offering advanced AI-based technical solutions like a state-of-the-art data management platform, a content management system, a feature-rich video player, or a subscription management system, we help media publishers stay competitive. 

GjirafaTech provides a unique solution ecosystem built on the latest technology, tightly integrated to work together, and priced competitively. Our solution aims to assist the largest media houses all around the globe. For more detailed information, please visit gjirafatech.

Your role:

As a Product Marketer, you will play a pivotal role in developing and executing comprehensive marketing strategies for our multi-product solutions for news, publishers, broadcasters , entertainment and sports organizations.  You will collaborate closely with cross-functional teams, including product management, sales, and marketing, to understand customer needs, market trends, and competitive landscape, and translate them into compelling value propositions and go-to-market plans. This role requires a deep understanding of B2B SaaS dynamics and the ability to effectively communicate the benefits and differentiation of complex software solutions to key stakeholders.

Your key Responsibilities:

• Conduct market research and analysis to identify customer needs, market trends, and competitive landscape for our multi-product solutions.
• Develop deep expertise in our product offerings and their unique value propositions to effectively position and differentiate them in the market.
• Collaborate with product management to influence product roadmap and prioritize features based on market demand and customer feedback.
• Work closely with the sales team to create sales enablement materials, including product collateral, presentations, case studies, and competitive analysis, to support the sales process.
• Develop and execute go-to-market strategies for new product launches, ensuring alignment across marketing, sales, and product teams.
• Create and manage targeted marketing campaigns, including email marketing, content marketing, social media, and events, to generate awareness and drive demand.
• Create compelling content that showcases the benefits and use cases of our multi-product solutions.
• Analyze marketing and sales data to measure campaign effectiveness and identify areas for optimization and improvement.
• Stay up-to-date with industry trends, emerging technologies, and customer needs to inform product positioning and marketing strategies.
• Perform other responsibilities as assigned.

What we expect (requirements)

• Bachelor’s degree in marketing, business, or a related field (Master’s degree preferred).
• 2+ years of experience in product marketing, preferably in the B2B SaaS industry.
• Proven track record of developing and executing successful go-to-market strategies for complex software products.
• Strong analytical and strategic thinking skills, with the ability to translate data and market insights into actionable marketing plans.
• Excellent written and verbal communication skills, with the ability to articulate complex concepts in a clear and concise manner.
• Experience working cross-functionally with product management, sales, and marketing teams.
• Demonstrated ability to manage multiple projects simultaneously and deliver results within tight deadlines.
• Self-motivated with a strong sense of ownership and accountability.
• Familiarity with marketing automation tools, CRM systems, and digital marketing platforms.  Experience of Hubspot prefered.
• Passion for technology and a keen interest in staying up-to-date with the latest industry trends and best practices.

What you get: 

• Work in a dynamic international environment (team and clients).
• Hybrid work model.
• Opportunity to grow quickly and learn from experienced managers.
• Opportunity to work in a truly international environment (team and clients).
• Independence and flexibility.
• Fringe Benefits. 

Culture Fit:

• Open-Minded, Creative, and Solution-Driven: This is less about having all the answers and more about how you approach problems that come up. You bring creative juice to your work and focus on results.

Job Location: Based in: Highway Prishtina- Ferizaj, 6th Kilometer, Kosova.

Deadline for Application: 30/07/2023

Note: The positions may be filled before the application deadline, so we encourage interested candidates to apply as soon as possible.

Gjirafa is proud to be an equal opportunity workplace. We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives, and skills. All employment is decided based on qualifications, merit, and business need.