Director of Demand Generation 

Job Type: Full-Time

About Outsorcy

Outsorcy specializes in connecting top talent in Kosovo with innovative companies in the U.S. We partner with leading B2B SaaS and tech firms, offering tailored staffing solutions that help drive their growth while empowering our team members to build successful careers in a global environment. At Outsorcy, we’re passionate about bridging the gap between talent and opportunity, creating a collaborative ecosystem that benefits everyone involved.

About the Role

Our client is a U.S. based leading provider of engaging educational content designed to promote physical activity and mindfulness among children. They are committed to creating a positive impact on the well-being of kids, educators, and parents through interactive experiences. They are seeking a dynamic and results-driven Director of Demand Generation and Brand Awareness to spearhead their inbound lead generation, account-based marketing (ABM), driving brand awareness with targeted customers, and content marketing initiatives. This role is pivotal in driving both B2B and B2C growth strategies, focusing on expanding reach to schools, educators, parents, and children. The ideal candidate will have a proven track record in developing and executing multi-channel marketing campaigns that generate qualified leads.

Key Responsibilities

• Develop and Execute Demand Generation Strategies: Create comprehensive marketing plans encompass inbound lead generation, ABM, and content marketing to drive engagement and conversions across B2B and B2C segments.
• Content Creation and Management: Collaborate with internal teams and external partners to produce compelling content, including blog posts, whitepapers, case studies, videos, and webinars tailored to our target audiences. 
• Multi-Channel Campaign Management: Plan and implement campaigns across various channels such as email marketing, social media, SEO, SEM, and paid advertising to maximize reach and lead generation.
• Lead Nurturing and Funnel Optimization: Develop and manage lead nurturing programs to move prospects through the sales funnel, optimizing conversion rates at each stage.
• Data Analysis and Reporting: Monitor and analyze campaign performance metrics, providing regular reports with actionable insights to inform strategic decisions and improve ROI.
• Collaboration Cross-Functionally: Work closely with sales, brand studio, marketing, finance, and product development teams to ensure alignment of marketing strategies with business objectives and product offerings.
• Collaboration Cross-Functionally: Work closely with sales, brand studio, marketing, finance, and product development teams to ensure alignment of marketing strategies with business objectives and product offerings. 
• Budget Management: Oversee the demand generation budget, ensuring efficient allocation of resources to achieve marketing goals.
• YouTube Management: (Maximum 20% of time) Oversee, manage and cross-train on the optimization and utilization of YouTube as a key channel to support and contribute to achieving the revenue business goals of the organization. Maintain partnership with UMG. Monitor and reconcile YouTube quarterly revenue reporting.

Required Qualifications 

• Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is a plus.
• 5+ years of experience in demand generation, digital marketing, or a similar role, focusing on both B2B and B2C markets. Experience in the education or edtech industry is advantageous.
• Proficiency in marketing automation platforms (e.g., HubSpot, 6sense, Demandbase), CRM systems (e.g., Pipdrive), and analytics tools (e.g., Google Analytics). Strong understanding of SEO, SEM, and content management systems.
• Demonstrated ability to analyze complex data sets, identify trends, and translate insights into actionable strategies.
• Excellent verbal and written communication skills, with the ability to craft compelling messages for diverse audiences. 
• Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
  

Why Join Us?

• Competitive salary and performance-based bonuses
• Comprehensive health, dental, and vision insurance
• Retirement savings plan
• Flexible work environment, including remote work options
• Professional development opportunities
• Generous paid time off and holidays

How to Apply

Submit your CV and Cover Letter through the button “Apliko Këtu” or to [email protected] with the subject line:
“Director of Demand Generation_Application_Name_Last Name”

Deadline for applications: 30th of May 2025

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