Account Manager

Company Introduction

Do you love sales but sick to death of cold calling for a lead generation agency?

Do you want to work somewhere where you get access to the latest AI workflows in sales?

Read below

The Playbook Agency is one of the fastest growing outbound automation agencies in Europe. We’re a Clay focussed agency working with SaaS, Enterprise, and Web3 organizations.

Led by two former SaaS sales leaders, we provide the knowledge and support needed to build a career in the agency and sales space.

We are officially certified Smartlead, Clay & AI Experts.

If you know Clay, great – if you don’t we’re happy to teach you!

What we’re looking for:

Look, Clay and outbound automation are the hottest thing in the market right now. With quality automations sales teams can 5x their output – and we want to make that happen.

I’m looking for motivated team members, with extreme attention to detail and an eye for go to market & sales strategies – to catapult our clients to the next level

If you’ve worked at outbound organisation, but want to learn the next level in terms of outbound automation and become a true GTM engineer. We’ll help you get there.

Key Responsibilities:

1. Campaign & Clay Strategy & Execution:

• Own end-to-end outbound campaign management for a portfolio of high-value clients, driving measurable growth and engagement metrics
• Craft Clay workflows & automation workflows working with some of the best start-ups and scale ups across the US, UK and EU
• Craft personalised copy using both Clay & manual copywriting for our clients
• Architect and implement sophisticated multi-channel outreach strategies using Clay, Smartlead, and Apollo.io
• Craft compelling copy and messaging that resonates with target audiences and drives conversions

2. Client Management:

• Serve as the primary strategic advisor for clients, providing data-driven insights and recommendations
• Lead regular performance review meetings and strategy sessions with clients
• Proactively identify opportunities for campaign optimisation and expansion

1. Data Enrichment:

• Map out TAM for clients, build out clay workflows and help them be successful
• Setup and optimisation of clients campaign strategies, including technical set up and day to day delivery across all existing and new channels
• Responsible for healthy campaign delivery from a technical and data analysis view point
• Data management of all campaign data and providing feedback to each customer

Required Qualifications:

• 2+ years of proven experience in B2B outbound lead generation
• Has owned a “book of business” in a previous organisation, owning several clients success and delivery
• Demonstrated expertise with Clay, Apollo.io, LinkedIn, and Smartlead platforms
• Strong copywriting skills with a track record of high-performing campaign content
• Experience working across SMB, Mid-Market, and Enterprise segments
• Proven ability to manage multiple client relationships independently
• Data-driven mindset with strong analytical and problem-solving abilities
• Knowledge of B2B sales processes and buyer journey

Nice to Have Qualifications:

• Understanding of APIs and Make.com
• Understanding of Clay

Benefits:

• Competitive compensation package (€1000 – €1500 Monthly + Commission)
• Clear promotion path to Account Director role
• Collaborative, friendly, and hassle-free environment
• Fully remote work arrangement
• Opportunity to work with diverse B2B clients
• Training from certified experts in SmartLead and Clay
• Paid vacation, days off, and sick leave
• Opportunity to become an established thought leader in the B2B Outbound communit