Terms of Reference (TOR) – Public campaign on social media – Anti-Corruption Week

Introduction to CorrWatch

Group for Legal and Political Studies (GLPS), GAP Institute and the Institute for Development Policy (INDEP), with the support of the British Embassy in Kosovo, is implementing the three-year project entitled: “Support for Civil Society to Increase Public Oversight and Accountability of Public Institutions of Kosovo”. This project will focus on five components which include different monitoring processes:

1. Recruitment in public administration;
2. Public procurement and contract management;
3. Distribution of grants and subsidies;
4. Issuance of permits, licenses and fees;
5. Performance and management of public owned enterprises.

The main goal of the project is to provide expertise and continuous support to public institutions to eliminate irregularities and legal violations that may be encountered, so that they can improve them and establish good practices.The overarching methodological goal is to increase civil society oversight role in monitoring government institutions, POEs and independent agencies in several areas, hold them accountable for their actions and foster/initiate incremental changes in the institutional approach.

About Consortium Partners:

Group for Legal and Political Studies is an independent, non-partisan and non-profit public policy organization based in Prishtina, Kosovo. Our mission is to conduct credible policy research in the fields of politics, law and economics and to push forward policy solutions that address the failures and/or tackle the problems in the said policy fields. Through advocating the policy solutions derived from our policy research, we aim to support four fundamental policy developments: a. to support the democratization of the polity with regard to institutional and substantive policy reform; b. to strengthen the rule-of-law capacity and performance via informed policy solutions and practical advocating strategies; c. to enhance the economic growth and development by promoting market strategies that increase the rate of growth and stability, and d. to help improve regional cooperation and Kosovo’s presence at the international level.

GAP Institute for Advanced Studies is a Think Tank established in October 2007 in Kosovo. During these years GAP has been directly involved in many governmental working groups for drafting public policies. A large number of public documents that are implemented today recognize GAP’s contribution and research inputs. During this period GAP has managed to publish more than one hundred different publications; GAP has provided space for research to a large number of professionals coming from different fields; GAP’s publications are among the most cited documents from local media; GAP findings have been cited by international media as well as from scholars whose work focuses on public policies.

The Institute for Development Policy (INDEP) is a think tank and an advocacy center that provides independent research-based policy solutions. Established in 2011 as an association of policy analysts, researchers and civil society activists, INDEP looks at regional policies, aiming to guide countries of South-East Europe on their path to Euro-Atlantic integration. In Kosovo, where it is based, the institute has a special focus on strengthening democratic governance and plays the role of public policy watchdog. The work of INDEP is guided by the fundamental principles of transparency and accountability. The institute promotes active citizenship and participation in governance, as well as checks and balances between democratically elected institutions.

For more information, please refer to: www.corrwatch.org

Description of campaign and its objectives

The Public Awareness Campaign on Anti-Corruption is an initiative led by CorrWatch as part of the Anti-Corruption Week (December 6 – December 13, 2024). This campaign aims to engage the public, media, and civil society by highlighting the urgent need to fight corruption across various sectors of public administration. It will also inform the public about CorrWatch’s work, particularly in its five core monitoring areas, which focus on fostering transparency and accountability in the public sector.

The campaign will utilize multimedia tools to spread its message, including video testimonials from public officials, illustrations of the project’s impact, and targeted social media content. By showcasing real-world examples and interviews with key stakeholders, the campaign seeks to inspire greater public involvement in the fight against corruption while promoting the importance of transparent governance.

The primary platforms for dissemination will include social media channels supported by a coordinated posting schedule to ensure the campaign’s visibility throughout Anti-Corruption Week.

Evaluation Criteria and Required Documents for Applicants (Public relations companies)

Technical Expertise

• Proven experience minimum three (3) years of experience in organizing similar campaigns;
• Familiarity with similar campaigns;

Previous Work

• Portfolio of similar projects showcasing work with civil society campaigns;
• At least two references from past clients, particularly with public (media) campaigns;

Project Management Skills

• Ability to adhere to timelines and milestones;
• Demonstrated capability in agile project management and iterative development;
• Innovative Solutions;
• Evidence of innovative approaches to enhancing engagement of the audience on social media;

Cost Effectiveness

• Competitive pricing model that provides value for the proposed deliverables, in line with the budget available as described below;
• Clear breakdown of costs associated with development of campaign;

Required Documents for Application

Applicants must submit the following documents as part of their proposal:

1. A comprehensive portfolio showcasing previous public campaigns development projects, particularly those relevant to public sector applications or similar functionalities;
2. At least two professional references from past clients or partners, preferably from projects that of civil society;
3. Two detailed CVs of key personnel who will be involved in the project, highlighting their relevant experience and qualifications in designing public campaigns and project management;
4. A copy of the business registration certificate;
5. A detailed budget proposal that includes a comprehensive breakdown of all anticipated costs associated with the development of campaign. This should encompass development costs, publishing plan on social media, fees for video recording and editing and miscellaneous expenses.

All documents should be submitted in a clear and organized format to facilitate the evaluation process.

Duties and Deliverables of Both Parties

Company Responsibilities:

1. Six (6) Short Videos (1 minute each):

1. Three (3) videos featuring testimonials from public officials discussing the importance of transparency and anti-corruption efforts.
2. Three (3) videos showcasing illustrations and highlights of CorrWatch’s project work and/or of similar scope of work, specifically in relation to combating corruption in key sectors.
3. All videos have to be posted as videos and reels on social media;

2. Campaign Slogan and Branding:

1. Development of a unique campaign slogan that aligns with CorrWatch’s existing branding and conveys the message of the campaign.
2. Branding materials (logo, visuals) for the campaign, integrated into all digital content.

3. Social Media Posting Plan and management:

1. A comprehensive plan for posts on platforms such as Facebook, detailing the schedule and content strategy for the campaign during Anti-Corruption Week (December 6-13, 2024);
2. Management of the CorrWatch Facebook page during the Anti-Corruption week, including posting of all materials through the comprehensive plan as set on point a. in this section;  
3. Posts will include short videos, reels, infographics, slogans, and other promotional materials to engage the public and raise awareness.
4. A plan on how to best utilize the sponsorship on social media and targeting the relevant audience;

4. Infographics

4. Design up to five (5) infographics in relation to anti-corruption in consultation with the consortium;

5. Final Campaign Report:

A summary of the campaign’s impact and outcomes, including social media engagement metrics (likes, shares, views), public feedback, and the overall success of the awareness campaign in reaching its target audience.

All materials except point 4 must be submitted by December 1, 2024.

CorrWatch Responsibilities:

1. Provide clear project specifications and requirements to the PR company.
2. Offer timely feedback on the developed design of the concept of campaign;
3. Ensure all necessary resources and support are available for the PR company during development;
4. Monitor progress against the timeline and assist in resolving any issues that may arise.

Budget

The total maximum amount available is up to 6,000 Euro (gross amount, VAT and/or any type of other taxes/costs included).

Evaluation:

1. 60% Technical proposal: A plan on how to conduct duties and deliverables as set on chapter “Duties and Deliverables of Both Parties – Company responsibilities”
2. 40% Financial bid: The financial proposal should indicate the proposed fee and a breakdown of expenses (VAT excluded). The Company may use its own template for this.

How to apply

Interested candidates are requested to submit by email an electronic copy of their expression of interest/proposal along with the required documents in PDF by November 6, 2024, 16:00h, with the subject “CorrWatch- Public relations campaign for the anti-corruption week” to [email protected] or delivered to our office at the following address:

Institute for Development Policy (INDEP)

Fehmi Agani St. 50 A/4 

Prishtina, 10000 Kosova

Timeframe

1. November 7, 2024 will be the end application date. No applications are considered after this date;
2. November 8, 2024 the winner will be determined and notified;
3. Delivery of the tasks laid out on chapter “Duties and Deliverables of Both Parties” – Company responsibilities.